531 lead inquiries for clients since March 2026.
Client lead campaign results, read straight from the advertising platform and anonymized. No client names and no cost figures. These are inquiries, not closings.
Every month added to the total.
Lead inquiries to date, month by month, across our client campaigns. The first lead came in on 28 March 2026. October runs to the 9th.
What these numbers are
- Lead inquiries generated, not transactions closed
- Read from the advertising platform on 9 October 2026
- Campaigns we did not build are left out, even ones we managed later
Results vary based on offer, market, budget, follow up and execution.
Lead inquiries to date
The most specific audiences produced the most.
Two campaigns aimed at veteran home buyers produced 123 inquiries. Two campaigns with no defined audience produced 48. Same platform, same industry, same team building them.
Lead inquiries by campaign audience
28 March 2026 to 9 October 2026. 19 campaigns, 531 inquiries.
The takeaway is not that we are good at advertising. It is that the audience decision, made before a single image is designed, does more work than everything that comes after it. Most businesses spending money on paid social right now are running the gray bar.
View the same data as a table
| Campaign audience | Lead inquiries |
|---|---|
| Veteran home buyers | 123 |
| Rural lifestyle homes | 101 |
| Move up, downsize, right size | 83 |
| No pressure consultation | 62 |
| Hometown heroes | 54 |
| No defined audience | 48 |
| Single listing promotion | 38 |
| Neighborhood and niche buyers | 22 |
Our leadership's lending record.
Separate from the client numbers above: before Powell Content Studio, its leadership spent fourteen years running mortgage production, across $2.3B+ in funded residential volume.
Funded residential volume across four lending organizations, 2000 to 2014. This is leadership's operating record, not a client result. See the lender program.
A mortgage brokerage, built from the ground up
The sales floor of a direct-to-consumer lender
Sales for a bank's direct-to-consumer lending division
Recruiting, lead generation and sales training for a bank's lending operation
Funded residential volume of each organization during our leadership's tenure there.
We can see what a lead costs. We cannot see what it earns.
So we ask, every month, and we say out loud that we are asking because the number we can see is the less important one.
A campaign once came within one send of being recommended for retirement because it had the worst cost per lead in a portfolio by a distance. It had also produced more than twenty thousand dollars of closed business, because it was attracting a small number of people who were genuinely ready. The only thing that stopped that recommendation going out was somebody happening to know the revenue figure.
That cannot be the safeguard. So the question is now standing, it is in every report, and it asks about deals in progress as well as deals closed, because a lead from July that is under contract today is a win that a narrower question would never surface.
In every monthly report
- What ran, and what was actually delivering
- What each campaign produced
- What we changed and why
- What we cannot see from our side
- The standing question about what those leads became
What clients say.
It is not about the number of leads, it is about the quality, and that is where this stands out. One lead alone has already paid for all of my advertising for the next two years. That kind of return says everything.
I was introduced to Shawn Nardella of Powell Content Studio several months ago. His social media knowledge and insight are beyond reproach. As a novice, he provided sound guidance and a strategy to announce our new business to the world. The material, timing and messaging are on point and effectively drive traffic to our website, which creates clients and ultimately leads to closings.
Real, unedited except for the removal of a partner program name. First name and last initial, because a client who wrote something kind agreed to give a testimonial, not to appear in advertising under their full name.
Questions about this page
Why are there no client names on this page?
Because the results belong to the clients, not to Powell Content Studio. Campaign performance is competitive information in a small market, and publishing which agent is running which angle would cost them something real in exchange for making our website look better.
Why are some campaigns left out?
Only campaigns we built and ran are counted. Campaigns a client was already running before we started are left out, even where we managed them afterward, along with a client's own posts from before we worked together and one listing post that was set up for engagement rather than leads.
Why is there no cost per lead on this page?
Cost figures are shared one to one in a conversation, where they can be given the context that makes them mean anything. On a public page they are just a number a competitor can screenshot, and they expose the economics of clients who are still paying for the work.
How does Powell Content Studio report to clients?
Monthly, with the numbers we can actually see, a clear statement of what we cannot see, and a standing question about which leads turned into appointments, deals in progress, or closings. That answer is what steers the next month, not the cost per lead.
Want the numbers with the context attached?
Cost figures, the campaigns behind them, and what worked and what did not, discussed properly in a conversation rather than published for everyone.