What the work produces, and what we are careful not to claim about it.
One real thirty day window, anonymized. No client names, no campaign names, no cost figures, and nothing dressed up. The interesting part of this data is not that the numbers are good, it is the shape they make.
141 lead inquiries across 8 live campaigns.
Pulled live from the advertising platform across every client account PCS had access to in that window. Campaign names are replaced with the audience angle, because the angle is the part that matters and the name is the part that identifies somebody.
One campaign was excluded and here is why. A campaign that had launched five days before the window closed produced a single inquiry. Five days is not a result, it is a rounding error, and including it would have made the range look wider than it honestly is. Leaving it out and saying so is the only version of this that is worth anything.
What these numbers are
- Lead inquiries generated, not transactions closed
- One thirty day window, not a best month
- Every eligible campaign, not the good ones
- Real accounts, read from the platform, not estimated
Results vary based on offer, market, budget, follow up and execution.
The two most specific audiences produced more than half of everything.
Same platform. Same industry. Same person building them. The campaigns aimed at a narrow, real group of people produced 83 of the 141 inquiries between them. The campaign with no defined audience at all produced 6.
Lead inquiries by campaign audience
30 days ending 28 July 2026. Eight campaigns, 141 inquiries.
The takeaway is not that PCS is good at advertising. It is that the audience decision, made before a single image is designed, does more work than everything that comes after it. Most businesses spending money on paid social right now are running the gray bar.
View the same data as a table
| Campaign audience | Lead inquiries |
|---|---|
| Veteran home buyers | 45 |
| Rural lifestyle homes | 38 |
| No pressure consultation | 15 |
| Single listing promotion | 14 |
| Hometown heroes | 12 |
| Move up buyer review | 6 |
| No defined audience | 6 |
| Move up or downsize | 5 |
We can see what a lead costs. We cannot see what it earns.
So we ask, every month, and we say out loud that we are asking because the number we can see is the less important one.
A campaign once came within one send of being recommended for retirement because it had the worst cost per lead in a portfolio by a distance. It had also produced more than twenty thousand dollars of closed business, because it was attracting a small number of people who were genuinely ready. The only thing that stopped that recommendation going out was somebody happening to know the revenue figure.
That cannot be the safeguard. So the question is now standing, it is in every report, and it asks about deals in progress as well as deals closed, because a lead from July that is under contract today is a win that a narrower question would never surface.
In every monthly report
- What ran, and what was actually delivering
- What each campaign produced
- What we changed and why
- What we cannot see from our side
- The standing question about what those leads became
What clients say.
It is not about the number of leads, it is about the quality, and that is where this stands out. One lead alone has already paid for all of my advertising for the next two years. That kind of return says everything.
I was introduced to Shawn Nardella of Powell Content Studio several months ago. His social media knowledge and insight are beyond reproach. As a novice, he provided sound guidance and a strategy to announce our new business to the world. The material, timing and messaging are on point and effectively drive traffic to our website, which creates clients and ultimately leads to closings.
Real, unedited except for the removal of a partner program name. First name and last initial, because a client who wrote something kind agreed to give a testimonial, not to appear in advertising under their full name.
Questions about this page
Why are there no client names on this page?
Because the results belong to the clients, not to Powell Content Studio. Campaign performance is competitive information in a small market, and publishing which agent is running which angle would cost them something real in exchange for making our website look better.
Why is there no cost per lead on this page?
Cost figures are shared one to one in a conversation, where they can be given the context that makes them mean anything. On a public page they are just a number a competitor can screenshot, and they expose the economics of clients who are still paying for the work.
How does Powell Content Studio report to clients?
Monthly, with the numbers we can actually see, a clear statement of what we cannot see, and a standing question about which leads turned into appointments, deals in progress, or closings. That answer is what steers the next month, not the cost per lead.
Want the numbers with the context attached?
Cost figures, the campaigns behind them, and what worked and what did not, discussed properly in a conversation rather than published for everyone.