A marketing and AI firm built by people who ran the businesses it serves.
Powell Content Studio builds lead generation, follow up and AI systems for lenders, brokerages, real estate teams, title agencies and service businesses. Its leadership ran lending and operating companies before building marketing systems for them, and the work is held to that standard.
We were the client before we were the agency.
Our leadership co-founded a mortgage brokerage in 2000, ran sales for direct-to-consumer lenders, and ran recruiting, lead generation and sales training for a bank's lending operation, across more than $2.3 billion in funded residential volume. After lending came executive operating and finance roles in retail sourcing, laboratory supply and consumer health.
That is why the work starts with what happens after the lead arrives. A campaign that produces inquiries nobody answers is not a marketing result, it is a cost. So the studio builds both halves: the campaign that creates the inquiry, and the routing, follow up and AI systems that make sure it gets worked.
A mortgage brokerage, built from the ground up
The sales floor of a direct-to-consumer lender
Sales for a bank's direct-to-consumer lending division
Recruiting, lead generation and sales training for a bank's lending operation
Funded residential volume of each organization during our leadership's tenure there.
Shawn Nardella, Founder and CEO
Shawn leads strategy and oversees every client program. Before founding Powell Content Studio he co-founded and ran a mortgage brokerage, was Vice President of Sales at two direct-to-consumer mortgage lenders, owned a lending consulting firm working under a bank contract, and served as Executive Vice President and Chief Administrative Officer of a retail sourcing company.
Every engagement runs the same way.
Diagnose
A 20-minute call about what is going wrong and what it costs. If we are not the right firm for it, we say so.
Scope in writing
Deliverables, timeline, price and what success means, agreed before anything is built.
Build and review
You see the work before it goes live, and anything that needs sign off, from compliance or anyone else, gets it first.
Launch and run
Campaigns, systems and follow up go live and are managed against the plan.
Report and decide
Monthly reporting on what happened, what we cannot see, and what changes next.
A senior lead on every engagement, and specialists for each discipline.
Every engagement has a senior lead who scopes it, stays on it, and answers for the results. The work is done by specialists in each discipline the engagement needs, so a production system is built by people who build production systems.
Strategy and program lead
Scopes the program, owns the plan, and answers for the results.
Paid media
Builds and manages the campaigns, audiences and lead forms.
Creative and video
Produces the ads, landing pages and video the program runs on.
Development and automation
Builds the integrations, routing and AI systems.
CRM and follow up
Configures the pipeline, the routing rules and the follow up sequences.
Reporting
Turns platform and CRM data into the report leadership reads.
Five things that are true whether or not you ask.
Nothing gets promised that is outside our control
You will not be told a lead will close, that an AI assistant will name you first, or that a call will never be missed. Those depend on other people. What gets committed to is what we actually do.
Ad spend is yours and goes straight to the platform
We take no percentage of it, so there is no version of this where we make more money by talking you into a bigger budget.
Your accounts and data stay yours
Ad accounts, pages, lead data and creative are set up in your name. We work through access you grant and can revoke.
The reporting says what it cannot see
Cost per lead is a proxy and it gets treated as one. Every report asks what the leads actually became.
You get told when you are asking for the wrong thing
Including when the honest answer is that we are not the right firm for it.
Tell us what you are trying to fix.
The first conversation is twenty minutes and it is diagnosis, not a pitch. Lenders and brokerages can see the pilot program first.