Leads don't close deals. Agents do.
Powell Content Studio builds lead programs for real estate agents, teams and brokerages around that belief: ads aimed at a specific buyer or seller, a lead board on every agent's phone, and a monthly report on what the leads became.
We build the part after the ad.
Most agent marketing stops at the ad. The lead lands in an inbox while you are at a showing, sits there until evening, and by then the buyer has talked to two other agents.
So we build both halves: the campaign that creates the inquiry, and what happens in the first five minutes after it arrives. And we start with the audience, because in our own campaign data the audience decision did more work than anything designed after it.
Audiences we build for
- First time buyers
- Veteran home buyers
- Move up and downsizing sellers
- Rural and lifestyle buyers
- Homeowners asking what their home is worth
- Single listing promotion
Every agent gets their own lead board.
A private page on each agent's phone with their hottest leads at the top and one tap to call or text. No digging through an inbox between showings.
- Hottest leads first, so the next call is obvious
- What the buyer or seller asked for, and why now
- A text already written in the agent's name
- One tap to call, one tap to text
- A monthly report: leads by week and what changed
24 seconds. Sample data. Captions on.
From the audience to the first call.
Pick the audience
Who you want to hear from, in which area, and what would make them raise their hand. Decided before anything is designed.
Build the ad and the form
Ads, images and a lead form set for intent, so you get fewer tire kickers and more people who meant it.
Launch and route
Every lead comes to your phone the moment it lands, goes on your lead board, and into your CRM if you use one.
Report and adjust
A monthly lead report with your hottest leads and what changes next month, so the campaign gets better instead of just running.
Built inside the housing rules, not around them.
Housing ad category
Every real estate campaign runs in the platform's housing category, which removes targeting by age, gender and ZIP code and sets a minimum radius.
Copy written for it
Ads describe homes and services, never who should live there. Fair housing is part of the first draft, not a fix afterward.
Your brokerage's rules
Brokerage name, license details and required disclosures go where your brokerage requires them.
Powell Content Studio is not a law firm and does not give legal advice.
Give every agent on your team a reason to stay.
Agents join and stay where the business is. A team lead or broker can put a group of agents on one program and give each of them their own pipeline of buyers and sellers.
Start with a handful of agents, see what the leads become, and expand from there. Pricing is per program, and you get the number on the first call.
What a team program includes
- One library of approved ads for the team
- Leads routed to the right agent
- A lead board on every agent's phone
- One report for the team lead: leads by agent
What agents ask first.
What does it cost?
It depends on your market, your budget and what you want covered. You get the number on the first call.
Do I need a CRM?
No. Every lead comes to your phone the moment it lands and goes on your lead board. If you already use a CRM, leads can be routed into it as well.
What does an agent actually see?
A private lead board on their phone: the hottest leads at the top, what each buyer or seller asked for and why now, a text already written in the agent's name, and one tap to call or text. A monthly report shows leads by week and what changed.
Do the ads follow fair housing rules?
Yes. Real estate ads run in the advertising platform's housing category, which removes targeting by age, gender and ZIP code and sets a minimum radius. The copy is written for fair housing from the start. Powell Content Studio is not a law firm and does not give legal advice.
Can a team or brokerage run this for its agents?
Yes. A team lead or broker can put a group of agents on one program: a shared library of approved ads, leads routed to the right agent, a lead board for each agent, and one report for the team lead.
Is a lead the same as a client?
No. A lead is an inquiry: someone who raised their hand on a form. What it becomes depends on how fast and how well it is worked, which is why the program is built around the agent's follow up and not only the ad.
Do you work with agents outside Central Ohio?
Yes. Campaigns run wherever you are licensed. Powell Content Studio is based in Powell, Ohio, near Columbus.
Twenty minutes to see what your market would produce.
Bring your area, your price range and how you follow up today. You leave knowing which audience to start with, whether or not we work together.